Olympic

Simone Biles and the Unprecedented Olympic Pressure

Olympic athletes are used to pressure. Before every Games, a handful of stars from each country get singled out as medal contenders, their faces plastered across billboards and newspapers, on social media and in yogurt ads. They work with sports psychologists and performance coaches to help them handle the weight of expectation, developing mental coping …

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Nike’s Tokyo 2021 Olympic Gear: Medal Stand, Vapormax, Space Hippie

Ever since the 2006 Winter Games in Torino, Italy, US athletes on the Olympic podium have worn Nike. Nike apparel. Nike footwear. Not just on the podium, either; Team USA athletes competing in about half of the events, from track and field to soccer to speed skating, wear a Nike kit. Thanks to a deal …

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